In early 2026, the Australian transport landscape is defined by vast distances, isolated routes, and a heavy reliance on road freight.
For Geotab, a global leader in telematics, this unique environment represents the company’s premier international growth opportunity. While the industry has historically relied on paper logs and manual oversight, a shift toward digital accountability is accelerating.
This transformation is being powered by strategic acquisitions, the integration of advanced video hardware, and a wave of government regulation designed to make Australian roads safer.
Central to Geotab’s recent expansion is the acquisition of Verizon Connect’s fleet business in Australia. Verizon had built a significant footprint in the region, encompassing roughly 5000 customers and nearly 100,000 subscribers.
This move alters Geotab’s market reach, bridging the gap between enterprise-level logistics and the small and medium business (SMB) segments that form the backbone of the Australian economy.
“The Verizon business is primarily focused on the small and medium business segments, meaning fleets under 25 vehicles,” said Sean Killen Senior Vice President, Growth Markets.
“Geotab’s existing business in Australia has typically targeted much larger fleet sizes, working with major partners such as Santos where remote safety is a primary concern. Verizon was a specialist in supporting small fleets, setting up a model that is very complementary to ours.
“Our existing customers won’t even notice the change, but many small operators who would not have been offered Geotab previously will now have the opportunity to access our technology.”
Beyond simple tracking, Geotab is prioritising video telematics as the new industry standard. In North America, the market has shifted to a point where telematics deals rarely occur without a video component.
Geotab is now bringing this “all-in-one” approach to Australia via the Geotab GO Focus family of Artificial Intelligence-powered video telematics. This system combines engine data with real-time driver monitoring to address fatigue and distraction – critical issues for a nation where land trains and heavy trucks dominate the highways.
“Video will almost be mandatory because the market will make it so,” Killen said. “If you don’t have both the vehicle data and the safety data on the driver, you don’t have a complete solution.
“You have to be able to capture in real time if someone is on their phone, smoking, or not doing what they are supposed to be doing. Australia is run by heavy trucks because we don’t have a lot of rail, and those vehicles are too big and too dangerous to have a driver falling asleep at the wheel.
“Parliament is getting to a point where new regulations on fatigue and hours of service will soon require the level of sophistication that only a few companies can provide.”
For many Australian companies, the primary barrier to adoption remains the perceived cost of hardware. However, Killen said this hesitation ignores the substantial hidden costs of operating without data.
Inefficient maintenance, excessive fuel consumption, and the catastrophic financial toll of a single major accident far outweigh the subscription price of a telematics platform.
Killen suggests that many Australian operators have “skipped the first generation” of telematics and are now realising the massive return on investment (ROI) that comes with modern, high-end systems.
The role of Original Equipment Manufacturers (OEMs) is also a key growth pillar. Geotab currently manages 40 to 50 OEM partnerships globally, acting as a “translator” for disparate data signals from brands such as Toyota, Volvo, and Kenworth.
As more vehicles ship to Australia with embedded modems, Geotab’s strategy focuses on data unification – normalising multi-OEM signals into a single, workable platform for the fleet operator.
“OEMs are starting to approach us now for the Australian market,” Killen said.
“In two or three years, you’re going to see half of the Australian fleet with embedded modems, but we will provide the common use case by OEM so it makes sense at the operator level.
“We sit in the middle to translate all of that into something workable, because a fleet operator isn’t a software company. They need a user interface that brings it all together, regardless of whether the data comes from our hardware or the vehicle’s built-in modem.”
Looking toward 2030, Killen says the trajectory of the industry is clear: more sensors, more data, and more AI-powered predictive insights.
Future systems will monetise predictive driver risk and maintenance analytics, identifying high-risk drivers before an accident occurs or predicting mechanical failures months in advance.
While the transition may be challenging for small operators used to “off the books” hours, the end result will be a more professional and profitable industry.
“I think Australia is incredibly exciting because you have more than 500,000 heavy trucks on the road, and I bet only 20 per cent are currently on telematics,” Killen said.
“The government eventually will regulate, because those days of running on paper logs are coming to an end. The industry will realign itself to who can survive in that environment, but everyone will be digital.
“When that happens, Australians will be way safer, and despite the adoption hurdles, these businesses will eventually find they are saving more money and getting their drivers home to their families.”
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