Industry News

Australian family-owned company has winning polish

The 2025 Brisbane Truck Show opens its doors to the best and boldest in the transport industry and Superchrome Wheels is proud to be part of this great event once again to showcase our work and reaffirm our commitment to quality and the people who rely on our wheels every day.

At Superchrome, we chrome plate our own Superchrome brand wheels as well as other brands consigned to us by owners, truck wheel suppliers and transport rig dealerships for buses, prime movers and trailers.

Our job is to enhance the appearance of our customers’ vehicles, making them look sharp whilst being durable in real-world conditions.

At Superchrome we strive each and every day to meet the needs of fleet managers, wheel retailers, and individual operators to uncover new ways of improving our product.

This has led to significant investment in research and development, leading to major gains over the past 12-15 months.

The Superchrome difference

• Surface prep: At Superchrome, we’ve refined our pre-treatment process to minimise base material removal.

• Traceability: Every wheel can be tracked through our process from start to finish to quickly pinpoint any issues and take appropriate action.

• Plating durability and consistency: We are continually developing tighter controls on plating thickness and temperature management to avoid stress concentrations.

• We have refined our plating chemistry to reduce the risk of embrittlement, now with industry best results.

• Inspection protocols: Every wheel undergoes detailed inspections before and after plating – including thickness measurements of the chrome.

At Superchrome, we understand that reputation is earned, not given – and we’re here to earn it every day in how we deliver to our customers.

The road ahead

As we look to the future, Superchrome is constantly investing in what matters most: safety and durability.

We’re continuing to work closely with wheel manufacturers to ensure compatibility, and we’re investing in new technology to make our plating process environmentally cleaner, tougher, and even more precise.

Come and see the difference

You’re in the business of moving Australia forward and we’re ready to partner with you on your journey.

Never polish your truck rims again with Australia’s best-looking, most durable chrome wheels for trucks, trailers and buses – all with an industry-leading seven-year chrome warranty.

Superchrome supplies top quality steel and alloy wheels which have passed stringent quality control testing. These wheels have been independently tested by metallurgy consultants under all conditions and passed with first class results.

Superchrome’s chromed steel and alloy wheels will give you an everlasting shine with no polishing required. Simply wash down your wheels while you’re cleaning your rig.

Visit the Superchrome stand at the Brisbane Truck Show and see the difference 29 years of commitment to the transport industry can make.

Stand: 269

Ph: 02 9060 1610

Web: superchrome.com.au

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The post Australian family-owned company has winning polish appeared first on Big Rigs.

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