Branding and signage specialist, Fleetmark, has joined forces with a private equity firm to capitalise on growth opportunities.
Fleetmark has partnered with Straight Bat which marks the ninth portfolio investment for the firm.
Since 1994, Fleetmark has been providing innovative branding and signage solutions in fleet graphics and PVC fabrication, wide format digital print and digital displays.
Fleetmark’s nationally scaled facilities across Victoria, New South Wales and Queensland allow for a unique proposition where fleet signage is designed, manufactured and installed onsite by Fleetmark’s design team, sign writers and installers.
Generating more than $40 million annually, Fleetmark’s success is reported to be underpinned by a customer base made of the largest transport and quick service retail companies in Australia. Recent branding projects have included the Team Global transport signage, KFC digital signage as well as other brands such as Coles, Country Road, Linfox and Bunnings among others.
“We are delighted that a business with such an outstanding track record and legacy has chosen to partner with us,” said Straight Bat Managing Partner, Steve Gledden.
“Fleetmark has a great reputation for trusted service and quality results which has endured for over 30 years.
“We are pleased that founder Dean Coates and General Manager Stuart Farrow will continue working alongside the Straight Bat team as shareholders and operators.”
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