Industry News

Hino national roadshow gets underway

A fleet of next-generation Hino trucks have begun a convoy as part of Hino Australia’s first ever national roadshow.

The trucks, valued at over $3 million, will cover over 130,000 kilometres starting in Cairns.

“After the disruption of the last two years, Hino Australia and our dealers are thrilled to be bringing our full range of next-generation trucks to our customers in towns and cities around Australia over the next 18 months,” said Richard Emery, Vice President of Brand and Franchise Development for Hino Australia.

“Starting in Cairns today, the roadshow is an important opportunity for Hino customers to engage with and drive our range of trucks, all of which have undergone significant enhancements over the last five years,” he said.

The route Hino has chosen allows it to leverage its sponsorship of the Repco Supercars Championships by visiting specific rounds including the NTI Townsville 500 on 8-10 July.

“Industry events such as the 2023 Brisbane Truck Show are also on the agenda,” said Emery.

“This will be the biggest-ever joint undertaking between Hino Australia and our dealers, and we anticipate over 1,700 customers will engage in this event, this year alone,” he added.

Each dealer will carefully select the most appropriate trucks for its market from a range of 16 award-winning light, medium and heavy-duty on and off-road trucks.

“This is an opportunity to provide both static displays and drive opportunities, while also reinforcing our Hino Advantage customer support program,” Emery said in the statement.

“Globally, Hino has over 80 years of experience in design and innovation, and the roadshow is the perfect opportunity to display our complete line-up of next-generation transport solutions and customer-focused support to our customers.”

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