Industry News

Hino pips Isuzu in June medium-duty sales

Commercial vehicle manufacturer, Hino Australia, has recorded its best-ever single month of sales in June, capping off a record first half of the calendar year.

Hino posted a healthy 293 medium-duty sales in the final month of the financial year, taking a 35.1 per cent share and in the process edging out Isuzu which sold 286 units for a 34.3 per cent share.

Rounding out the ‘big three’ was Fuso which made 182 medium-duty sales equating to 21.8 per cent.

“The truck market continues to go from strength to strength, particularly in the light- and medium-duty segments,” said Hino Australia General Manager of Sales and Supply Chain, Brian Wright.

“Hino has been well positioned to capitalise on this market performance by virtue of the new products we have introduced over the last three years.”

Hino’s delivery of 761 trucks in June marginally bettered its last year’s record June result of 752, and completed a trifecta of record sales results in April and May, which both bettered any previous years’ results in those months.

The strong sales surge in the second quarter was a key contributor to Hino selling 3,208 units in the first half of this year, which is a significant 6.9 per cent improvement over the company’s previous record of 3,001 sales over the same period in 2008.

“Almost a year after its launch, the numbers tell the story for the new Hino 300 Series – we achieved a national market share of 23.8 per cent,” said Wright.

“Light-duty sales are being driven by high confidence in the online retail sales and construction sectors, while the rental market is also showing strong signs of returning to levels of previous years.”

Meanwhile, the medium-duty Hino 500 Series Standard Cab asserted its dominance as one of the top-selling medium-duty trucks in the country.

Its strength was key to Hino achieving a national market share of 35.41 per cent year-to-date in medium-duty.

Over this period the 500 Series Standard Cab was the clear market leader in Queensland and Victoria with medium-duty market shares of 37.4 per cent and 36.7 per cent respectively.

“Both the light-duty 300 Series and medium-duty 500 Series Standard Cab boast class-leading safety packages, which have been well received by our customers,” said Wright.

“Our Hino SmartSafe package now extends to the all-new heavy-duty 700 Series, which was launched last month and is the safest Hino Australia truck ever thanks to the addition of Driver Monitor.”

Last month, Hino announced a new dealer in Hobart and launched its all-new 700 Series.

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