Industry News

Isuzu announces partnership with mental fitness provider

Isuzu Australia Limited (IAL) will team up with the Gotcha4Life Foundation it has announced.

As part of the partnership Isuzu will be providing Gotcha4Life with a specially engineered Isuzu truck for a national tour.

Gotcha4Life is an Australian not-for-profit foundation with a goal of zero suicides, by way of delivering mental fitness programs that engage, educate and empower local communities.

The foundation was founded in 2017 by radio personality, Gus Worland and seeks to build mental fitness, create meaningful mateship, emotional, muscle and social connection in Australia.

IAL Director and Chief Operating Officer, Andrew Harbison explained the motivation behind Isuzu Trucks’ involvement with the foundation.

“Gus recently spoke to our team and his message resonated with many people at IAL. The last couple of years have highlighted the importance of mental fitness and the ability to acknowledge challenges, and this is particularly important in our industry which has been traditionally dominated by stoic men,” said Harrison.

“We’ve been privileged to be successful in the market for many years, with one of our key aims supporting Isuzu’s very loyal customer base,” he said.

“While this has been focused on the operation of equipment in businesses, we also acknowledge the importance of supporting a healthy and thriving road transport industry in Australia—on and off the road.

“We’ve chosen the worthy cause of mental health and the Gotcha4Life mission to highlight and amplify, not only for our industry, but for the greater Isuzu family too, including our staff, dealerships and national network.”

The Isuzu truck is designed to act as a gathering point for programs and events, powered by the foundation throughout the year.

Recognising the importance of the design and build of the truck to this initiative, IAL called on the skill and capability of Service Bodies Australia (SBA), led by Managing Director, JP Shelburn.

SBA is a long-term supplier to Isuzu Trucks and the manufacturer of the bodies featured on the highly successful Ready-to-Work Servicepack range of trucks.

“We’re super excited to be a part of this great project—the mission of Gotcha4Life fits right alongside the way we do business and approach our culture of work,” said Shelburn.

“When Isuzu Trucks first approached me regarding our involvement, I knew it was something we wanted to do,” he continued.

“We are fitting industry-best components and equipment as part of this build and automotive electrical equipment manufacturer, Redarc, is providing the all-important electrical nervous system to keep it all powered.

“The truck will feature a widescreen TV, soundbar, fridges, coffee machines, and the ubiquitous Aussie barbecue.

“We have relationships with the best industry equipment suppliers and we’re building a truck that will be a focal point for discussions at Gotcha4Life’s community events.

“We look forward to seeing the truck on its mission for Gotcha4Life and Isuzu and wish the venture every success.”

Following the tour, the truck will be raffled off to one lucky winner with all proceeds going towards achieving Gotcha4Life’s goals.

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