Recognising some of its highest performing dealerships, Isuzu Australia Limited (IAL) recently held its Dealer of the Year Awards in Melbourne.
Isuzu has over 70 dealer sites nationwide. These awards are judged not only on new vehicle sales but all facets of a dealer business, including customer care, staff training, inventory management, service support and parts supply.
Each focus area has its own award, with a combination score accounting for the top gong of Isuzu’s Dealer of the Year.
The award structure does not separate metro and regional dealerships, giving every dealership in the country the same opportunity to take the title.
Following another highly successful year for Isuzu in 2024, which saw the brand achieve its 36th consecutive year of Australian truck market leadership, it was the regional dealers that have this time come out on top.
The Isuzu Parts Dealer of the Year was shared between Geelong Isuzu and Ballarat Isuzu, Isuzu Service Dealer of the Year was awarded to Ballarat Isuzu, and Isuzu Sales Dealer of the Year was also won by Ballarat Isuzu.
With such a strong performance across all key areas, Ballarat Isuzu took the major award as the overall Isuzu Dealer of the Year for 2024.
Dealer Principal Ian Deacon received multiple awards for Ballarat Isuzu, including Isuzu Dealer of the Year from IAL Director and CEO Takeo Shindo. Image: IsuzuIt’s the third consecutive year Ballarat Isuzu has won the award and the seventh time in total.
“This is the result of the work the team does on a daily basis, so it means a lot to me and a lot to them as well,” said Ballarat Isuzu Dealer Principal Ian Deacon.
“I’m really proud of our performance over the past 12 months. With the opening of the new site in July last year, we have been incredibly busy, so a lot of work has been done to achieve these awards.
“Ultimately, it’s always about the customer and their experience – if you can get that right, you get the desired results.”
IAL Head of Network Development, Nathan Ton, praised the winners and the broader dealer network for an outstanding year.
“These awards validate the dealers’ work to ensure customers have the right truck, the best sales service and outstanding aftersales support that keeps them on the road,” Ton said.
“As we have seen the need for heavy vehicles across the breadth of Australian industry has broadly maintained its momentum throughout 2024.
“Our congratulations go out to Ian Deacon, who leads an outstanding team that embodies a customer focus and commitment to growth that makes the Isuzu Trucks brand proud in the Ballarat region.
“IAL continues to work with the Network to look at opportunities for even better coverage and to maximise the benefits for customers.”
Dealer Principal Jason Cunliffe received a shared Parts Dealer of the Year award for Geelong Isuzu from IAL Director and CEO Takeo Shindo. Image: IsuzuOf particular note is Isuzu’s all-new model line-up. IAL’s Director and Chief of Sales & Aftersales Ben Lasry said, “The entire network has been ramping up for the arrival of the new models, and with all our dealerships across the country stepping up, it’s an exciting time.
“It’s fantastic to mark another great achievement for Ballarat Isuzu as our Dealer of the Year, and I think it’s equally important to recognise the high standards that the entire network upholds,” he added.
“The quality of the presentation of Isuzu dealerships across the country is one thing, but the passion and enthusiasm from those within continues to be the real standout for our customers.”
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