Industry News

Isuzu returns for 2025 Supercars season

Isuzu Trucks and Isuzu Power Solutions have signed on for a second year, this time as a major sponsor of PremiAir Racing for the upcoming Supercars Championship.

With their branding adorning the Chevrolet Camaros of James Golding and new recruit Richie Stanaway, Isuzu is expanding its involvement with the racing team.

A key element of the sponsorship will be the continuation of the Isuzu Technician placement program. This program enables eight technicians from Isuzu’s dealer network to join the race team on selected weekends, providing them with valuable hands-on experience.

In addition to its support for PremiAir Racing, Isuzu will also launch several activations associated with the new truck model release later in the year.

“Isuzu Australia is thrilled to once again team up with PremiAir Racing in 2025,” says John Walker, Head of Marketing and Customer Experience at Isuzu Australia.

“PremiAir Racing shares our commitment to excellence, and in the competitive world of Supercars, it offers a fantastic opportunity for Isuzu Trucks and Isuzu Power Solutions to engage with our mutual audiences.

“2025 is a milestone year for Isuzu Trucks, with all new models set to hit the Australian market later in the year, PremiAir Racing will play a vital role in our showcases on and off the track.

“The technician program also has great benefits for our Dealer Network technicians, giving them insights and new skills that they can take back to their roles within the Isuzu network—all of which flow through to providing a better service for our customers.”

PremiAir Racing owner Peter Xiberras is equally excited about the upcoming season.

“It’s an exciting year for both PremiAir Racing and Isuzu—we couldn’t be happier about heading into 2025,” he says.

“The PremiAir group, has had a long-standing relationship with Isuzu. Our fleet of Isuzu Trucks, which is delivering for our business out on the road, is a testament to that partnership.

“We’re also looking forward to once again having the Isuzu’s technicians join us for selected race weekends; it’s a great opportunity for collaboration, and I’m confident that all parties will work together towards success.”

 

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Isuzu returns for 2025 Supercars season appeared first on Power Torque.

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