With a team that likes to think outside the box, Krueger’s stand at this year’s Brisbane Truck Show will be nothing short of outstanding.
The Krueger team goes by the philosophy of whatever stand it displays must have a purpose, and this year, that purpose is to showcase its latest innovations while paying homage to customers in a unique way.
Following the success of Krueger’s eye-catching performance at the 2023 Brisbane Truck Show, the company realised the importance of maintaining a visible presence at major trade events so as to cement its position as an industry leader.
Krueger’s presence at the aforementioned event was nothing short of highly visible. It suspended a drop deck mezzanine trailer two metres in the air which, through a combination of heavy-duty hoists provided by Levanta Workshop Solutions, gave attendees a first-hand look at the structural quality of a Krueger trailer directly from all areas. This also allowed participants to walk underneath the trailer for a view not usually available.
“It was an overwhelming success,” says Krueger Creative Lead Marketing, James Tamanika. “A lot of people commented on how different the display was as well as the ability so see the underneath of the trailer. It was very different but intriguing.
“We also launched our new corporate video which provided people with a way to see inside the heart of the company. That’s something which we had not really shown before.”
Krueger has adopted this winning formula for its 2025 Brisbane Truck Show exhibition stand which, featuring a range of new innovations, will showcase what Krueger is all about.
“We have been blessed with a bigger stand this year, so we have the ability to bring more products,” James says. “We will have our temperature-controlled product, the KoolBox, as well as one of our new KDolly units from our new Ready to Work range. This is the first one we have developed so it’s going to be interesting to see how customers and attendees react to it.
“We also have a very unique activation where we are going to pay homage to our clients past and present. This involves using one of our Kurtainers and some very special technology. It will definitely be something different for the show.”
Krueger will again be putting this trailer into the air to show off the quality workmanship and the business’ own Road Friendly Suspension (RFS) on the underside.
“Levanta Workshop Solutions are a big part of helping us achieve our point of different in how we display the hero trailer on the stand,” James says. “Their range of mobile column lifts and trailer lifting beams put the trailer up in the air so attendees can get a better perspective of the unit.
“I think collaboration in events is extremely important as it works two-fold for the interests of both companies, especially if it’s done the right way.
“We approached Brad Dunn and Lester Sharples back in 2023 looking to achieve this ‘what the road sees’ activation and they were more than happy to help us achieve it. In return, they were able to display their product in front of potential customers who could see how well it worked.”
Krueger’s RFS has proven to be a top-tier choice for fleets since its inception because it succeeds in all key areas of manufacturing, ease of fitting and servicing and manufacturing. The area which RFS excels, according to James, is in the simplicity of design. The RFS parabolic spring and U-bolts in both under and over slung configurations have never changed because of their proven reliability.
RFS’ efficacy means that a fleet of six B-double trailers running the same brand of suspension may need to stock six different sized air bags and shocks to keep them on the road. Whereas with RFS, there is only one air bag and one shock absorber size being used due to its design in all ride height configurations.
For Krueger, past shows have been about showing products off and letting attendees experience them person. The team kept the same concept intact at the last Brisbane Truck Show and they will be looking to do the same this year.
“We want to show people that we are a major manufacturer of semi-trailers and that we are different,” James says. “We always have been different. If we look at what John Krueger has done in building this company, it’s been thinking outside the box of conventional manufacturing and doing things differently. We operate that same very way throughout or business today even as the industry changes.
“A big part of the Brisbane Truck Show is bringing something cool and different, and something that people will remember. I think we achieved that in 2023, and we will trump it this year.”
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