MaxiTRANS has today announced that it is well underway with its preparations for the next phase of its expansion plans.
MaxiTRANS will invest over $50 million to grow and develop its Ballarat manufacturing site, located in regional Victoria.
The investment will see MaxiTRANS transform the site into an advanced manufacturing environment, in turn expanding its manufacturing capabilities to further support the national distribution of its product range and enable the business to evolve with the changing needs of the transport industry.
“Since Australian Trailer Solutions Group (ATSG) purchased the MaxiTRANS trailer business, our focus has been on setting the business up for long-term sustainability,” said MaxiTRANS Executive Chairman, Greg L’Estrange.
“Along with expanding the overall footprint of the facility, this investment will see the business transform the Ballarat site into a modern manufacturing environment, ensuring our business is well positioned to support the evolving needs of our customers.”
L’Estrange revealed MaxiTRANS has been partnering with leading local and international suppliers to implement modern advanced manufacturing technology and processes into its trailer business to support its growth plans.
“We have been working towards the site upgrade since we purchased the MaxiTRANS trailer business in 2021,” he said.
“Installation of state-of-the-art manufacturing equipment has already commenced at our Ballarat site.”
MaxiTRANS will also see newly developed areas of the facility become operational over the coming months.
“Our aim is to transform the trailer manufacturing industry in Australia, improving our manufacturing capabilities and efficiencies to benefit our customers,” L’Estrange said.
“This will enable MaxiTRANS to continue delivering the level of quality expected from all our trailer brands, with the ability to continue to be more agile and competitive with our offering.
“What’s more, it will also give us greater flexibility to adjust our production output in line with market demand.”
Following the recent announcement that the business is closing its Queensland manufacturing facility by March this year, the production of tipper products from Carole Park to Ballarat has already commenced transitioning to help ensure minimal impact to customers during this time.
“The transition to Ballarat, coupled with the implementation of new manufacturing equipment and processes, will help further strengthen our already strong position in the bulk tipper market, as well as facilitate in streamlining the distribution of our extensive range through our national dealer network,” L’Estrange said.
“It is an exciting project for MaxiTRANS, one that will completely transform our business once finished.
“What’s more, it will create an environment for our people to work in that is much more advanced and more satisfying. It will see the business continue to build a more diverse skilled workforce, develop a positive work environment and continue to promote the Ballarat facility as a preferred choice of employment in the region.”
In addition to the Ballarat upgrade, MaxiTRANS has also been investing significantly in its dealer network to better serve the needs of its customers, most recently moving to larger purpose-built sites in both South Australia and New South Wales.
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