Razor International was established in 1998 after founders Geoffrey Watson and Darryl Baird came up with an idea and what would become Razor, an intelligent electronic system for winding semi-trailer landing legs.
Leading to the development of tarp systems alike, the business flourished further to offer a range of electronic products for transport convenience.
“The main objective was to create a product to cut out manual crankings of landing legs,” says Razor International General Manager, Salvatore Calcagno. “Then, we adapted the product into the tipper market primarily through tipper trucks and grain trailers for automating the tarp manual cranking process.”
Razor International’s flagship landing leg system attaches onto the landing leg itself, and with simple up and down buttons, it allows operators to automate the process of lifting and lowering them. The company’s success with this product ultimately allowed it to branch out further with other solutions.
Now, after a record-breaking year of sales and manufacturing in 2023, Razor International is looking to improve its sales and service even further while broadening its global reach.
“We’re breaking records in the truck industry following COVID-19,” Salvatore says. “We’re an international company, so the plan is to now expand our reach and adapt to globalisation.”
As part of this, Razor International is introducing its new Sales Manager, Dayle Graham, who brings his expertise in trailer manufacturing to the foreground. Dayle, who has previously worked with reputable trailer builders, has over 40 years of experience in the industry.
“We want to increase our reach in Australia and familiarise ourselves with the end users and the people fitting our product while using Dayle’s previous experience to further grow our company,” Salvatore says. “Dayle will provide expertise into what our product can do in the field. His network will show potential customers the advantages of our product and a key insight into the trucking industry as a whole.”
Dayle has a lot of experience with OEMs and body builders, as well exposure with Razor International’s own product in the field. Coupled with his ‘well-known name in the industry’, he will lead Razor International through its next phase of growth.
“Dayle’s understanding of the benefits of our products and why people should be fitting it as a requirement, rather than an accessory, will benefit the industry,” Salvatore says. “He’ll be able to prove that it really does help out with OH&S in the workplace.”
Razor International Managing Director, Geoffrey Watson, and Sales Manager, Dayle Graham. Image: Razor International.The post Razor International shares razor-sharp focus appeared first on Trailer Magazine.