Ritchie Bros. is celebrating the success of its 2024 “Finish Strong, Start Stronger” campaign, which achieved record-breaking participation and sales of over 19,000 equipment lots globally.
The world’s largest industrial auctioneer and leading marketplace for used heavy equipment, Ritchie Bros. says it launched this year-end campaign to help equipment owners optimise their strategies and maximise the value of their assets while offering buyers access to high-quality equipment across a wide range of industries.
Showcasing Ritchie Bros.’ unparalleled sales solutions and extensive international reach, the campaign delivered record-breaking participation and significant equipment sales through 11 unreserved auctions in key markets worldwide including Australia.
Australia was among the top five buyer countries, alongside Spain, Italy, France and Germany
The 19,000+ equipment lots sold covered a diverse range of industries, including construction, agriculture, transportation, and mining, marking a 25 per cent year on year growth.
The campaign attracted more than 22,700 registrants across auctions in Europe, the UAE, and APAC region, underscoring Ritchie Bros.’ international appeal.
In Australia and New Zealand, Ritchie Bros. Pacific closed the final quarter of 2024 with strong performance, showcasing the region’s dynamic growth and resilience.
The quarter featured seven auctions (six in Australia and one in New Zealand) with impressive results that underline the trust and engagement of buyers and sellers across the region.
From the six auctions conducted by Ritchie Bros. Australia, more than 4800 lots were sold. These events attracted more than 8390 registered bidders from over 120 countries, with more than 2140 buyers successfully securing equipment.
Ritchie Bros. says the auctions highlighted the continued strength of the Australian market and its appeal to international buyers.
Top equipment sales in Australia included:
A 2024 Kenworth T659 6×4, which sold for A$495,000
A2022 Cat D6 Next Gen for A$440,000
A 2022 Volvo FH16 10×6 for A$385,000
A 2015 Cat 374F LME for A$305,000
A 2021 John Deere 8R 310 4WD for A$272,500
Dom McGlinchey, Ritchie Bros. Regional Sales Manager, Australia South & New Zealand, noted: “We saw a significant increase in bidders and buyers this year, which is a direct result of our strategic marketing efforts across digital, social, radio and more.
“These campaigns outperformed our competitors, creating real buzz around the auction and driving exceptional traffic. This year’s end-of-year auction has set a new benchmark for us. It’s clear our approach is resonating with the market. We’re already looking forward to building on this momentum in 2025”.
In New Zealand, Ritchie Bros. made a significant impact with its first unreserved auction on the IronPlanet platform, selling 260 lots. The event attracted more than 660 registered bidders, with more than 150 buyers, 140 of whom were based locally. The remaining buyers were from offshore markets, with equipment shipped to destinations as far as Peru, the Netherlands, and the United States.
Among the top sales in New Zealand were:
A 1997 Cat D8R sold for NZ$146,000
A 2011 Doosan DA40 for NZ$136,500
A2013 Hyundai HL770-9 for NZ$102,500
A 2012 Hyundai HL770-9 for NZ$94,500
A 2008 Kenworth T908 6×4 for NZ$115,000
“Our unreserved auction method continues to prove its effectiveness, even in challenging economic conditions like those currently faced in New Zealand. It generates excitement, fosters healthy competition, and ultimately delivers outstanding results for both sellers and buyers. The numbers speak for themselves,” said Dom.
Now, Ritchie Bros. Pacific is set to build on this momentum for 2025, with its next auction scheduled for March 3-4 in Australia and March 20 in New Zealand.
Additionally, Ritchie Bros. continues to offer a wide range of equipment sales through its Marketplace-E platform, ensuring ongoing opportunities for customers worldwide.
For more information on Ritchie Bros.’ services and upcoming auctions, visit rbauction.com.au.
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