Seeing Machines Limited has signed a referral agreement with Mitsubishi Electric Automotive America in a partnership that will allow them to leverage MEAA’s significant Aftermarket distribution network and customer base across The Americas.

Following Mitsubishi Electric Mobility Corporation’s recent strategic investment into Seeing Machines, this agreement will help to accelerate sales of the company’s Guardian Generation 3 AI-powered driver monitoring solution, the latest generation of driver safety technology recently launched globally.

MEAA, a US affiliate company of MELMB, is a recognised leader in the manufacturing, marketing and sales of electrical and electronic equipment targeting a range of industries including transport.

With an enviable customer base and expertise across the commercial vehicles segment, MEAA is extremely well positioned to support Seeing Machines as it penetrates the large telematics and connected vehicle market in The Americas with its industry leading driver safety solution, Guardian Generation 3.

“Further to the recent collaboration with Mitsubishi Electric Mobility Corporation, we have commenced work to rapidly develop and expand our respective businesses,” says Paul McGlone, CEO of Seeing Machines.

“While there is a strong focus on Automotive in Japan, the aftermarket opportunity that we are pursuing together with Mitsubishi Electric Automotive America, Inc., is immediate, material and strategic for our business.

“The Americas present an incredibly large and important market for driver safety technology and having intimate customer insights and existing relationships to leverage will be critical to the successful positioning and acceptance of our class-leading Guardian solution.”

The referral agreement will facilitate the joint pursuit of business where MEAA has existing commercial relationships across its transport and logistics segment in the region.

With access to operators covering over 1,000,000 individual vehicles, the opportunity is significant and MEAA has already seen strong initial interest in the potential of Guardian Generation 3 to enhance safety across these fleets.

In the immediate term, Seeing Machines will leverage its US based sales force to support MEAA’s efforts across The Americas and, as opportunities progress, will be provided qualified leads that they will finalise directly.

Leveraging MEAA’s deep relationships across the segment, this highly complementary collaboration aims to significantly reduce the traditionally long sales lead times associated with the sale of a highly technical product such as Guardian.