A brand refresh and campaign for Toll will support brand awareness and repositioning as it expands across Australia, Asia and the US markets with $1.2 billion of investments planned over the next four years.
Toll Group has unveiled ‘Curiosity in Motion’ which is reported to capture how the transport and logistics company delivers value for businesses in an era of change and disruption.
Toll Chief Corporate Affairs & Marketing Officer, Zed Ivankovic, said the new brand positioning and campaigns are a fresh, bold expression of how Toll makes an impact for businesses.
“Throughout Toll’s 130-year history, curiosity has been at the heart of our brand and the way we work,” said Ivankovic.
“Our new brand and campaign highlights how we at Toll push beyond the status quo to find new and better ways to deliver value for our customers.”
Informed by both external and internal research, the campaign creative ‘Think outside the box’ centres on how Toll makes an impact for customers.
The three creative variations show how Toll is creating solutions across three big supply chain areas: fast e-commerce logistics, supply chain visibility and simplifying complex shipping.
“At Toll, we know our brand and we understand the power of great ideas and creativity in the ever changing supply chain sector,” said Ivankovic.
“With our new brand identity and campaign, our people play a starring role, bringing their curiosity and spirit of progress to life with curiosity in motion.”
The campaign will run across social media in markets covering Australia, Asia and Europe.
In related news, Toll has welcomed three appointments to its global leadership team.