Starting out as a small, full-service marketing agency based on the NSW/VIC Border, Brandjam Creative cut their teeth on content and brand projects for several owner-operated transport businesses in NSW and Victoria.
After forming a partnership with Twin City Truck Centre and working with brands like Kenworth and DAF, Brandjam quickly became the go-to marketing partner for trucking and logistics businesses around Australia, working on targeted marketing campaigns and web projects that have transformed a number of brands in the industry. They’re a rare find in the marketing world … people who don’t just talk the talk but have put in the kilometres to truly understand what makes the trucking industry tick.
In just the past 18 months, they’ve partnered with over 25 trucking brands, each one walking away with amazing results. Their clients range from owner-operators to large fleets and household brands. They pride themselves on not being a big city agency that stumbled into the trucking world by accident but having a real love for trucks and an understanding of the passion that owners have.
Brandjam believe that logistics and transport marketing needs a different approach, one that speaks honestly to both potential clients and drivers while showcasing the reliability that makes a trucking operation worth its salt.
L-R: Coral, Dasun, Katie, Nic and Maisie started Brandjam Creative with one goal in mind, to deliver amazing results for people who want more from their marketing. Image: Brandjam CreativeWhile trucking keeps Australia fed, clothed, and housed, many transport companies have been too busy keeping wheels turning to worry about their online presence. That’s where Brandjam has stepped in, bringing trucking businesses into the digital age without the headaches. Their toolkit includes:
• Websites that actually work – mobile-friendly, easy to navigate, and designed to turn visitors into customers
• Social media that doesn’t just post for the sake of it but builds genuine connections and showcases what makes each company special
• Clever online advertising that puts your business in front of the right eyeballs – the decision-makers who need your services
• Photography and video content that captures the power, pride and personality of your operation – not a stock photo of a random truck to be seen.
Each of these elements works in together to generate measurable results, from increased quote requests to improved driver recruitment and brand awareness.
Across their trucking portfolio, Brandjam has consistently delivered the goods, with increases in social media engagement and website traffic resulting in increased bookings and loads for several haulage clients.
Not only are online campaigns working, but their content is being shared online and featuring in trucking magazines and blogs across the country.
Brandjam Creative brings together a team of marketing specialists who serve trucking and logistics companies Australia-wide.
But forget the marketing stereotypes – this crew is refreshingly down-to-earth, reliable, and loyal to the core.
Their no-nonsense, “tell it like it is” approach cuts through the typical marketing waffle that makes most people’s eyes glaze over. When they say they’ll deliver something, they do – no excuses, no fluff, just solid results. It’s this straightforward attitude that resonates with trucking pros who value honesty and straight talk.
The Brandjam team doesn’t just sit behind computers either. They’re out there climbing into cabs, wandering through depots, and chatting with drivers to truly get what makes each business tick. This ground-level understanding shows in marketing that actually connects with the people you’re trying to reach.
For trucking outfits, teaming up with Brandjam isn’t just about getting a flashy new logo or some Facebook posts. In an industry battling driver shortages, tight margins, and fierce competition, the right marketing becomes a powerful tool for genuine business growth.
“We’ve watched clients go from struggling local operators to landing major national contracts,” said the Brandjam team. “Good marketing isn’t just about looking pretty – it changes how you see your own business and how valuable others think you are.”
As the trucking world keeps evolving, Brandjam Creative remains right there in the passenger seat, helping navigate the journey. Their unique industry knowledge, proven track record, and genuine passion have made them more than just another vendor – they’re the marketing partner that trucking businesses across Australia count on.
For transport companies looking to shift gears and accelerate growth, the choice is clear…Brandjam Creative has established itself as Australia’s go-to marketing crew for the trucking industry. With their practical approach and industry know-how, they don’t just talk about results – they deliver them. No marketing mumbo-jumbo guaranteed – just straight talk about how to get your business where it needs to go.
For more information, click here.
[signup]
The post Trucking’s go-to brand marketing crew appeared first on Big Rigs.