A leading global lubricant supplier and the world’s largest independent manufacturer of engines and related components have announced a further five-year term for their longstanding marketing and technology partnership agreement.
The partnership will see Valvoline and Cummins renew terms according to the agreement until 2026.
Under the arrangement, Cummins will endorse and recommend Valvoline’s Premium Blue engine oil for its heavy-duty diesel engines and generators and will sell Valvoline products through its multiple channels worldwide.
Additionally, Cummins’ plants across the globe will use Valvoline-supplied lubricants and oils for the first fill of new engines and other day-to-day operations.
Since the mid-1990s, Valvoline and Cummins have collaborated to develop lubricants for numerous heavy-duty applications, including fluids for vehicles powered by alternative fuels.
Additionally, and as a result of this partnership, many unique products have been developed, tested and launched in Australia and New Zealand, including Valvoline Premium Blue 7700, 7800, 8100 and 8600.
“The value of this partnership is about delivering optimal engine performance, protecting those engines for a long life and helping our customers lower their operating costs,” said Valvoline Inc. CEO, Sam Mitchell.
Valvoline Premium Blue is exclusively recommended and endorsed by Cummins and specially designed to provide advanced lubricant performance in diesel and gas engines of all ages, including the latest low emission engines. All products are extensively tested in Cummins engines.
The relationship between Valvoline and Cummins began in 1994 when a marketing alliance was established in Australia.
This was closely followed by a marketing and technical alliance in 1995 to leverage the two brands’ strengths to market heavy-duty lubricants in North America.
The relationship grew steadily over the years, emerging as a strong, global alliance between two of the best-known companies in their respective fields.
Today, Valvoline and Cummins continue their strong ties through this renewed marketing alliance, and also established joint ventures in emerging markets of India, Russia, Brazil and Argentina.