WA servo promises ‘best fuel prices in town’ to lure in truckies

A popular service station in Northam, WA is welcoming truckies back after securing a new fuel supplier – and is promising great fuel prices.  

Fuel was not available at the Fresh Trading Co site on the Great Eastern Highway for three and-a-half months of this year, but the owners have now signed a deal with Atlas.  

Leon Key, managing director of Procon Developments Australia, who own the service station, told Big Rigs that he hopes to draw truck drivers back in. 

“We are accessing fuel at great prices from Atlas, so we’re placing ourselves pretty aggressively in the marketplace to try and win the customers back,” he said.  

“We are thrilled to offer the best fuel prices in town.”

According to FuelRadar, today’s prices at the service station are:

unleaded 91: 168.5
diesel: 170.2
premium diesel: 174.8
premium unleaded 98: 189.9

Key said that not having fuel caused a lot of disruption to his business, but it is slowly getting back on its feet. 

“The restaurant area is not fully reopened yet, but we are offering toasties and basic cooked food via the front of house,” he said. 

“Once we get our kitchen reopened, which will be a few weeks, we will be offering our restaurant menu again.  

“That means home-cooked meals and roast dinners – not greasy takeaways.

“We look forward to providing drivers with a better amenity, a better service and better prices.”

Located next to the Main Roads WA Road Train Assembly Area in Northam, the service station offers plenty of amenities for truck drivers – including a modern truckies’ lounge.  

“They have dedicated en suites in the truckies’ lounge – a bit like the Quantas lounge, where you go in and you have a toilet, vanity and shower.  

“We also have full laundry facilities that are there for truckies to use, free of charge.

“The only thing they have to pay for is laundry detergent, because people have allergies etc and we can’t get into that space.”  

There are about 15 parking bays for trucks, with a mix of spaces for road trains and B-doubles.  

At the moment, trading hours are limited to 5am to 8pm, but Key aims to extend this.  

“As soon as we get up and running properly, we want to open for longer and offer 24-hour fuel as well.”  

Key also plans to build approximately 50 rooms of accommodation on the site.  

“The way that shipping and everything else works, we will probably begin work on that after Christmas – possibly February,” he added.  

And that’s not all he has in store. Procon Developments is almost ready to begin construction on a new transport hub that will incorporate the current Road Train Assembly Area next door, which is anticipated to double in size to meet growing demand. 

The company also plans to establish container servicing, truck maintenance and tyre serving facilities within the 60-acre estate, to provide a full-service support offering to the transport sector.  

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