Industry News

Western Star partners with mental health service provider

Western Star Trucks has agreed to make a donation for every one of its vehicles purchased in Queensland as part of a new partnership it recently formalised with not‐for‐profit organisation Outback Futures.

Committed to long term, intergenerational change, Outback Futures aims to see rural and remote communities equipped with the confidence and tools to identify and address their own mental health and wellbeing challenges.

“Western Star Trucks and Penske Australia are proud to expand and formalise our existing relationship with Outback Futures,” said Craig Lee, Penske Australia General Manager – On‐highway.

“With a heartland entrenched in regional Australia, our Western Star brand has natural synergies with the communities that Outback Futures supports,” he said.

“Outback Futures does such fantastic work in rural communities nurturing and empowering the outback with its mental health and wellbeing services directly impacting so many communities.”

In addition to making a donation from every Western Star sold in Queensland, Penske Australia is working on a range of initiatives with Outback Futures according to Brent Sweeney, Outback Futures Chief Executive Officer.

He expects the expansion of the relationship will make a tangible difference to its clientele.

“We are thrilled to be extending our association with both Penske and the Western Star Trucks brand which, like Outback Futures, is grounded in the bush environment,” said Sweeney.

“Partnerships such as this one with Western Star not only contribute funding that provides a direct benefit to outback communities, they also raise awareness around mental health and wellbeing, and facilitate Outback Futures as we progress our mission to renew hope, build resilience, and strengthen community.”

(Image: Craig Lee with Brent Sweeney).

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